Describes how Dell redesigned its process of developing a new product after going through a serious blow products and a significant reduction in the firm's profits in 1993. The new process is Dell, the task of the development of a new line of notebook computers for incoming portable head must manage the risk of using new technology. This event is aimed at: (1). Product development process design, (2) the costs and benefits of flexibility and structure in an uncertain environment, and (3) management of risk during and after the financial market and the failure of "Hide
by Stefan Thomke, Vish V. Krishnan, Ashok Nimgade Source: Harvard Business School 21 pages. Publication Date: August 10, 1998. Prod. #: 699010-PDF-ENG
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