Describes the case of the adoption of Procter & Gamble, cost pricing, the introduction of the Wal-Mart store premium brands, and the evolution of relations Wal-Mart with its major suppliers. In early 1994, Kimberly-Clark has agreed to manufacture private label training pants Wal-Mart. Students must decide how Procter & Gamble should respond to solutions Wal-Mart to sell its own brand of diapers company Kimberly-Clark. "Hide
by Paul W. Farris, Mark Parry, Richard Johnson Source: Darden School of Business 4 pages. Publication Date: September 28, 2001. Prod. #: UV4013-PDF-ENG
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