P & G has been known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 costs $ 8.68 billion. Since the start of operation of the broadcast media (radio and television) for their products soap later experiments in digital media for male hygiene brand Old Spice, P & G was an experienced marketer with a strong consumer research, a strong innovation network, and the world's largest financial commitment advertising policies. "Hide
by Rebecca Henderson, Ryan Johnson Source: Harvard Business School 17 pages. Publication Date: June 10, 2011. Prod. #: 311117-PDF-ENG
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