Ten years after entering Japan, P & G has collected more than $ 250 million in operating losses from the reduction of the annual sales of $ 120 million by 1983. The decision facing the President of P & G International: enter a default or restructure the work? Ironically, the original entrance was a success with P & G Japan achieve operating breakeven in its fifth year and market leadership in a number of categories. However, the market for the end of the 1970s, and the share of profits in all categories decreased dramatically. Change management is not able to reverse the trend until the objective consideration of entry strategy, the approach to Japanese consumers, competition, technology and internal organization were made. By 1983, the acceleration of the loss of forced P & G, to decide whether to go or stay. "Hide
by Mikhail Y. Yoshino, Paul H. Stoneham Source: Harvard Business School 21 pages. Publication Date: September 17, 1990. Prod. #: 391003-PDF-ENG
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