In 1980, Procter & Gamble has used its goals, values and principles (PVP), to create a global company. When P & G face tough times in 2000, a new CEO, AG Lafley, used to drive traffic PVP P & G, integrate global operations, and management decision-making in all areas of business. But the acquisition of Gillette creates new problems. "Hide
by Rosabeth Moss Kanter, Matthew Bird Source: Harvard Business School 22 pages. Publication Date: 01 Oct 2008. Prod. #: 309030-PDF-ENG