Procter & Gamble to define an exit strategy for the countries of Eastern Europe. This case of the former Soviet bloc, they provide an opportunity for business activities such as Procter & Gamble, and the choice of products Procter & Gamble has at its disposal. Students should study the PEST environment and to determine whether the newly liberalized economies of Eastern Europe provide the appropriate investment opportunities for Procter & Gamble. Students also need to determine the extent of the necessary investments, the time profile and the difficulties the company may face. "Hide
by Jeffrey Gandz, Michael Smith, Maurice Smith, Asad Wali, David W. Conklin Source: Richard Ivey School of Business Foundation 36 pages. Publication Date: January 28, 1997. Prod. #: 97H001-PDF-ENG
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