P & G has rapidly gained market leadership in Russia is always feminine protection brand. Distinctive emerging strategies used P & G discussed. In planning the future development of the market, the management team, there are three solutions: 1) whether to keep the price premium is always trying to develop and medium-sized businesses through the cheaper brands, 2) whether the different marketing strategies employed in various countries in Central and Eastern Europe should be harmonized especially in light of the current parallel import problems.;,; and 3) whether women's portfolio protection should be extended to run either Alldays pantiliners and / or tampons Tampax «Hide
by David J. Arnold Source: Harvard Business School 13 pages. Publication Date: October 23, 1998. Prod. #: 599050-PDF-ENG
Related Case Solutions & Analyses:
How Facts Change Everything (If You Let Them)
Brooke Correll and Clos Du Val: Adventures in Napa Valley (C)
R. J. Reynoldss Dakota Cigarette (A2): Designed for Young Women
Andres Galindo
A&D High Tech (A): Managing Projects for Success
MedImmune: FluMist Introduction
E-Coms and Their Marketing Strategies
Integrated Marketing Communications
Marquee: Reinventing the Business of Nightlife
Rana Plaza: Workplace Safety in Bangladesh (A)
