Describes the many decisions facing some leaders in oral care division of Procter & Gamble. They have to decide whether to buy a company that has developed a low-cost, battery-powered toothbrush. Product company has succeeded in one market, but to determine the appropriate values and the structure is complex. "Hide
by William A. Sahlman, R. Matthew Willis Source: Harvard Business School 15 pages. Publication Date: November 24, 2003. Prod. #: 804099-PDF-ENG
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