Ann Meceda is soon to be a graduate of the MBA. She works as Director of Marketing in the Internet start-up, and now the founder wants to become director. She must weigh the personal and business risks and evaluate your goals and risk tolerance. "Hide
by Michael J. Roberts, Nicole Tempest Source: Harvard Business School 28 pages. Publication Date: July 17, 1998. Prod. #: 899032-PDF-ENG
Related Case Solutions & Analyses:
Austal, Ltd. A
Commonwealth Edison: The Use of Social Media in Disaster Response
Mutti S.p.a.
OSI in China, Chinese Version
Are You Ready for the Co-Creation Movement?
Lay’s Potato Chips in Hungary (B1): Promotion Activity and Results
Lipitor (B)
Nicole Nic’s Sticks by OPI: Results from a Field Experiment Using Traditional Media and Viral Marketing to Launch a New Nail Lacquer Product
Renova Toilet Paper: Escaping the Commoditization Trap (Abridged Version)
Virgin Atlantic Airways: Ten Years After (French) French
