It was early 2010, and also the Twitter Trio, the creators of Twitter, were faced with a pressure to earn money and also a changing market scenario. In early 2010, Twitter was not making enough money and it was time Twitter revealed real return on investment.
The trio needed to choose a business model which was competitive. There was a data mining project that could bring all of the funds compete with others, make gain and Twitter needed to remain in business. But, the founders were concerned this job might be perceived to intrude in a company which was founded on the premise of sharing information publicly, even on users' privacy.
Privacy Issues and Monetizing Twitter Case Study Solution
PUBLICATION DATE: April 15, 2011 PRODUCT #: W11037-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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