Reviews microeconomic principles in terms of business strategy, with a digital music industry as the context. It contains three modules: demand, supply, and balance. Demand module discusses the willingness to pay, market demand, price elasticity and marginal revenue. Power module explains the elements of interest to the manager Sony hard disk drives for MP3-player - fixed, variable, marginal and average costs, and short-and long-term supply elasticity. The third module discusses balance and market power, optimal pricing and price discrimination. Includes several exercises to test knowledge. "Hide
by Felix Oberholzer-Gee, Pai-Ling Yin, Elizabeth A. Raabe Source: Textbooks 60 minutes. Publication Date: November 16, 2004. Prod. #: 705801-HTM-ENG
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