When there is a downturn in business, companies tend to initiate actions to reduce their costs. But this is not to achieve a greater goal of maintaining a constant lean organization that minimizes waste and maximizes efficiency. The principles of lean manufacturing include providing value, creating a value stream that generates the stream using the attraction, as well as the creation of perfection. Apply them in the planning and marketing mix product, price, promotion, place, and - voila -. You have a lean marketing "Hide
by James R. Lowry Source: Business Horizons 8 pages. Publication Date: May 15, 2003. Prod. #: BH091-PDF-ENG
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