Primedic is a Mexican startup that aims to deliver affordable primary and preventive care to those at the base of the economic pyramid. The company is about to exhaust its first round of venture capital, as well as the business model is to gain traction. As a business model, and should be changedm venture capitalists continue to fund the company? "Hide
by Richard G. Hamermesh, Regina Garcia Cuellar, Lauren Margulies Source: HBS 27 pages. Publication Date: October 25, 2010. Prod. #: 811040-PDF-ENG