This note describes how some companies (start-ups and established companies) to increase customer value and profits through its pricing processes. It is aimed at companies that compete on the basis of compliance initiatives, and not the absolute cost advantages and low cost. It is suitable for use in courses or modules in pricing, business management, strategy, and marketing. "Hide
by Frank V. Cespedes, Benson P. Shapiro, Elliot B. Ross, 17 pages. Publication Date: September 20, 2010. Prod. #: 811016-PDF-ENG
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