This note discusses how some firms (startups and established companies) optimize customer value and gains via their pricing procedures. It is targeted at businesses that compete on the basis of operation initiatives rather than absolute cost advantages and low price.
It really is suitable for use in modules or lessons in Advertising, Entrepreneurial Management, Strategy, or Pricing.
Pricing, Profits and Customer Value Case Study Solution
PUBLICATION DATE: September 20, 2010 PRODUCT #: 811016-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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