This case is considered for MBA audiences and is used for the first-year and second-year elective, Data Analysis and Optimization. Swati Su's manager had been intending to increase costs for their brand, Jonstan's, across all kinds and sizes for every one of its four important customers (consisting of the biggest retailers in America). He offered two reasons, when Su challenged his thinking.
Pricing Jonstan's Case Study Solution
PUBLICATION DATE: August 09, 2011 PRODUCT #: UV5767-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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