Subsequent to determining a demand in the marketplace for an easier way to manage prenatal nutrition, three Darden classmates develop a notion for a subscription e-commerce company that provides a monthly box of nutritionist-approved prenatal bites, recipes, personal care products, and information for expectant moms. To ascertain the top name for their merchandise, the women run Google AdWords campaigns and select the one that performed best.
But was this the correct choice, or should they repeat the test with the two best-performing names? And was this the most important business decision they needed to make now, or were there more essential issues to confront?
Pregnancy Pack Branding with AdWords Case Study Solution
PUBLICATION DATE: January 05, 2015 PRODUCT #: UV6997-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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