The caselet on Practo elucidates the business model of a matching platform, one that coordinates the users on one side (clinics) with those on the other side (patients). The case elaborates on the business model, and elucidates why a combination of the SaaS offering (Practo Ray) and the platform business model (Practo.com) is essential to the sustainability of the business model.
Key problems for discussion using this caselet is conjunction with the BharatMatrimony.com case and the Just Dial caselet comprising sustainability of matching platform business models and identification of the particular industry sector states where such business models could be extended (and where it couldn't be).
PUBLICATION DATE: October 01, 2015 PRODUCT #: IMB537-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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