Powershares Exchange-Traded Funds Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

In early January 2009, the President of Trimark Invesco Ltd (Invesco Trimark) is optimistic about the coming year, especially compared to the "perfect storm" of 2008. The same year saw the global investment markets are in turmoil, and Invesco Trimark in mutual fund assets fell sharply almost half its value. The President and his team spent almost a year and re-working a new product launch and by 2009 thought they had developed a unique and differentiated ideas that would be difficult for the competition to replicate. The idea was to present the Canadian market a set of exchange-traded funds (ETFs) are built around the investments are managed subsidiary of Invesco Trimark in the United States. This new product is a combination of key features of ETFs traded on U.S. exchanges with key features of the Canadian mutual funds. As innovative and exciting as ETFs promised to be, the president knew that this will be met with reservations from traditional mutual funds Invesco Trimark distributors who are skeptical. President asks how best to communicate the ideas of the new product with the conflicting and competing ideas that existed not only in the market, but in his own firm. Is it possible for mutual funds and ETF, co-exist? "Hide
by Chuck Grace, Samir Hadji Remtulla Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: Aug 09, 2010. Prod. #: 910N20-PDF-ENG