Home video-game systems have been launched by the American company Atari in the mid-1970s. Having gone through the boom and bust in the early 1980s, the industry was revived in the mid-1980s, the Japanese company Nintendo. With 8-bit video game system, Nintendo established a dominant position in the greatly expanded home video games on the market. The case focuses on the post-1987 period when the new 16-bit home video game technology began to come on the market. First to introduce the next-generation system was a major Japanese company NEC Electronics. The second with a 16-bit system was Sega, the leader in the Japanese arcade game for business and bad players in the 8-bit home video game market. Nintendo itself is moving slowly, the introduction of 16-bit systems. It ends the battle between Sega and Nintendo, to take advantage of 16-bit sales. "Hide
by Adam Brandenburger Source: Harvard Business School 10 pages. Publication date: April 10, 1995. Prod. #: 795103-PDF-ENG
Related Case Solutions & Analyses:
Implementation of Balanced Scorecard
Dell Corporation
Transportation of Pratt & Whitney north heaven (Abridged
On the Ropes: Knock Out! Panties
Barbara Lynch Gruppo: An Entrepreneurial Journey
From Blues Brother to Industry Leader: Growing Revenues at ParkNPool
Lab Mice and Bank Loans: General National Bank and Salazar Services
1366 Technologies: Scaling the Venture (Abridged)
The Buenos Aires-Colonia Bridge (B): Sequel
Coming to Grips with Deregulation: Bay State Gas
