As managers of the company to identify and exploit the opportunities that take full advantage of the capabilities of the company and the potential for new strategies? In their efforts to comply with the necessary stock market, a diversified company in the past carried out the operating efficiency through the integration of business operations and expanded their existing strategies by combining the resources of the various business units. But this is not enough, for example, Robert A. Burgelman, a management professor at Stanford University, and Yves L. Doz, Professor of Global Technology and Innovation at the business school INSEAD. Conglomerate to develop the possibilities for what the authors call a complex strategic integration (CSI), which includes the discovery and development of new business opportunities by combining resources from different parts of the firm - each with their own point of view and self-interest - to expand the corporate strategy new directions. Few companies Funerals are now trying to develop the possibilities of CSI. But challenges and imperatives for all companies are the same. Company executives must manage growing tension between strengthening core business strategy and forward in new directions, as well as the sharing and transfer of resources. They must also ensure that managers develop the political and business skills needed to effectively CSI initiatives, along with the ability to conceive of these new strategies. First, executives must create a corporate context that makes CSI as a permanent organizational process, and not as a rare phenomenon, which depends on the efforts of some special upholding the dedicated senior management. This includes the development of an appropriate organizational structure, management systems, and incentives. "Hide
by Robert A. Burgelman, Yves L. Doz Source: MIT Sloan Management Review 13 pages. Publication Date: April 1, 2001. Prod. #: SMR063-PDF-ENG
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