Postmodern Explained to Managers: Implications for Marketing Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Postmodern concept will become fought and can no longer be ignored by managers. Cost ideas can be obtained, noting its impact on consumption and the implications for marketing, it is not a meaningless intellectual fad or the latest fashion came from Paris. Hyper-reality is the basis of a postmodern perspective suggests, the reality behind the world of hyper-images, illusions and modeling. Technological innovation becomes subject of aesthetic innovation, technology plays a maid in favor of the creation of images. Postmodern age combines images with age experience, over time, individual consumer tribes, marketing images with marketing experience, one-on-one marketing with tribal marketing. Postmodernists tend to products and services is less than their use value than the value of their relationship. Identity and community are no longer given, but must be built on a daily basis, the consumer, which is suspended between the quest for self compared to the search community, between the given values (image) than constructed value (experience). "Hide
by Bernard Cova Source: Business Horizons 9 pages. Publication Date: November 15, 1996. Prod. #: BH012-PDF-ENG