The case concentrates on placement of a new brand, the Tata Nano. The auto has been extensively publicized as the entire world's most affordable automobile at Rs.1 lakh. Pupils must think about the huge emerging middle class of Indian consumers the gap between the ultimate target, as well as the small capacity and distribution in choosing an available goal.
In addition they must select between alternative competitive frames and the many points of difference they emphasize. The second decision point is 18 months later, after output capacity has improved and some product security issues have become visible.
Positioning the Tata Nano (A) Case Study Solution
PUBLICATION DATE: October 24, 2011 PRODUCT #: KEL602-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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