In the field of branding officer began to unfold, more and more managers are interested in how the process can help them to achieve competitive advantage for their organizations. Explains how employee branding works and how it can be used to place the organization in the minds of customers, employees and other stakeholders. Gifts contextual analysis of its use as a source of sustainable competitive advantage in the Southwest Airlines. In addition, identify the key success factors. "Hide
Jeanquart by Sandra Miles, W. Glynn Mangold Source: Business Horizons 11 pages. Publication Date: November 15, 2005. Prod. #: BH180-PDF-ENG
Related Case Solutions & Analyses:
Veracity Worldwide in Syria: Assessing Political Risk in a Volatile Environment
McKesson
Savage Beast (A1)
Palm (B): 2001
Social Capital at Work in PCCWs Acquisition of Cable & Wireless HKT
Dimensions of Brand Equity for Nestle Crunch Bar Research Case
Windham Negotiation (D): Confidential Information for the Davis Stables
Koo Foundation Sun Yat-Sen Cancer Center: Breast Cancer Care in Taiwan
Ethics for Indigenous Australian- Sydney Consultancy
Teaming at Disney Animation
