The luxury fashion goods manufacturer and seller that will make the port different from other high-quality European and American labels had its distinctive background as a China-based company with Canadian history. Company and brand, PORTS International, was founded in Toronto in 1961, and then acquired a Chinese immigrant entrepreneur Alfred Chan, in 1989. Although made famous in North America and the UK in the 1970s and early 1980s, the brand has lost its fame in the early 1990s because of the global recession and poor management. In 1993, Chan decided to rebuild the brand moved to Xiamen, China, where he created a new headquarters and factories. After that, the brand continues to be ranked as one of the top most sought after fashion labels in China. In 2003 the company went public on the Hong Kong Stock Exchange and began to slowly enter the western market. The new label, Ports 1961, was set to return, and to target a high-end consumers. Although China is one of the world's largest manufacturers of clothing products, Chinese-made products are often associated with poor quality and counterfeiting. Because the image is of paramount importance in the world of luxury goods, like PORTS overcome this perception of their products, as well as other issues, and to further expand its presence in the local and international market? "Hide
by Claudia H. L. Wu, Gerald Yong Gao, Jiangyong Lu, Gay Hung Fung Source: University of Hong Kong, 22 pages. Publication Date: June 5, 2008. Prod. #: HKU749-PDF-ENG
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