The case describes the political, regulatory and stakeholder challenges facing founder Porter Airlines, located in Toronto, Ontario, during 2002/03, when he was looking for formal permission to start the plane tickets from Toronto city center airport. The case also includes information about the market opportunities for the new airline, which allows students to appreciate) the business case for a new entry in the hyper-competitive industry, and b) the appropriate competitive strategies for successful performance, and c) political or "no market" management strategy concerned parties and the political opposition. "Hide
by Guy Holburn, Michael Deluce Source: Richard Ivey School of Business Foundation 15 pages. Publication Date: April 23, 2009. Prod. #: 909M25-PDF-ENG
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