The Port of Tauranga, located on the north island of New Zealand, was struggling against the Port of Auckland and not doing. The case depicts the bold and dramatic measures during the 1990s to change the economic conditions.
Decisions were made that changed the rules of the game and, in so doing, made Tauranga a profitable and quite successful business. An absolute reframing of chances coupled with daring management execution and capital investments transformed the interface to a position of world class performance.
Port of Tauranga (A) Changing the Rules of Engagement Case Study Solution
PUBLICATION DATE: January 29, 2009 PRODUCT #: UV1069-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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