Porsche Canada needs to support their Canadian customers to drive their cars in winter. The prize is increased sales of autos (by consumers presently reluctant to buy a Porsche only for summer driving) and winter accessories, including snow tires.
It is a three-fold challenge because Canadians normally believe that luxury vehicles must not be driven in winter due to to ice and salt; that sports cars typically performed poorly in winter conditions; and it was unwise to drive a luxury car in winter where it could be more easily scratched or damaged.
Porsche Canada Selling Winter Driving Case Study Solution
PUBLICATION DATE: August 30, 2011 PRODUCT #: W11146-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETIN
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