Porcini's Inc. operates a chain of 23 full-service restaurants located near shopping malls and downtown areas in the northeastern United States. Known for supplying outstanding service, Porcini's serves high-quality Italian cuisine produced from fresh ingredients. Searching for expansion opportunities, management considers starting a new chain of lower-price, limited-menu restaurants called Porcini Pronto.
Direction is concerned as poor customer experience at Porcini Pronto could tarnish the organization's well-established and successful restaurant brand. The management team asks the vice president of advertising to make an operating strategy for the new factory outlets and to come up with the theory. Three alternative expansion strategies must be also analyzed by the VP before management will make any commitments to the job.
If Porcini's constructs and runs the new restaurants, the company will maintain complete control of the customer experience and businesses but expansion will take a lengthy time. Syndication and franchising are two other alternatives which supply faster growth but introduce the danger of losing control of the brand. The VP must analyze the options and also make his final recommendation.
Porcini's Pronto Great Italian cuisine without the wait!, Portuguese Version Case Study Solution
PUBLICATION DATE: April 04, 2011 PRODUCT #: 412P01-PDF-POR
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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