By 2010, the entrepreneur has revived the brand Pop Shoppe was holding second place in the premium market of carbonated soft drinks. This level of market penetration was a little unexpected, and entrepreneur began contemplating his next move. The entrepreneur wanted to grow the brand more, hoping to sell and move on to other business ventures, which captured his interest. He watched as the other fine brands of drink was bought up by larger companies and thought that Pop Shoppe to be attractive to other companies looking to expand their portfolio. Worried that he could take the brand as far as it can go in the domestic market, the entrepreneur consider other opportunities for growth. With a firm reliance on the Canadian market, he began to wonder if the Pop Shoppe could not find the same level of success in the United States. His desire to grow the brand in the hope of acquiring a large U.S. market did seem an attractive option, but it was a lot of potential risks. Although, Pop Shoppe made a successful entry into the Canadian market, the U.S. market has been much more competitive. He wanted to grow the company is large enough to attract potential buyers and move on, but he did not want to jeopardize his Canadian success by investing too much in the U.S. gambling. "Hide
by Matthew Thompson, Kendra Hart Source: Richard Ivey School of Business Foundation 6 pages. Publication Date: July 25, 2011. Prod. #: W11225-PDF-ENG
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