At the time, Pop Shoppe was one of the leading players in the Canadian market soda pop, but changing market conditions and corporate mismanagement led the company into bankruptcy in the early 1980s. In 2003, the entrepreneur has acquired the rights to the brand and is considering re-market them. The entrepreneur had a hunch that many Canadians would be as like Pop Shoppe, as it was, and I'm glad to see it on the market, however, he had little experience in the beverage industry and consumer habits have changed over the years, because the brand is dead. Looking at the market, the entrepreneur thought it was an attractive place for the Pop Shoppe. His instincts told him that older consumers will include the reintroduction of the old brand, but it was hard to know if they were stable market segment. Is older consumers can turn their children to the brand? With a little experience and limited funds, he knew that if he took the idea, he could not afford to make many mistakes. If he decided to re-Pop Shoppe, he asked how much he has to stay true to the original concept. Can the new Pop Shoppe compete in today's market? Despite the love for the old brand entrepreneur, he wondered how he could get enough of the consumer and retail rates to make the brand a success. "Hide
by Matthew Thompson, Kendra Hart Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: July 25, 2011. Prod. #: W11224-PDF-ENG
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