Describes the distribution operations in Europe, Polaroid. In the late 1980s, Polaroid senior management in the United States proposed a transition from a system of 12 decentralized to a centralized warehouse distribution system, in which all inventory for retailers will be in the Dutch European distribution center Polaroid website. Most of the subsidiary general managers were against the proposal, as well as the European marketing organization Polaroid website. Describes several arrangements of the Polaroid considered in 1990 including: 1) direct distribution to retailers throughout Europe from the Dutch distribution center, 2) the hiring of third-party logistics organization to take on all the European activities of Polaroid distribution, and 3) the creation of the regional distribution of satellite centers. Provides an overview of changes in the European retail and distribution industry in the early 1990s, with a special emphasis on the different expectations of service retailers in different European countries and different retail segments. "Hide
by Janice H. Hammond, Afroze Muhammad Source: Harvard Business School 22 pages. Publication Date: June 26, 1995. Prod. #: 695038-PDF-ENG
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