Focuses on strategic decisions regarding investment in digital imaging technology, facing Polaroid Corp, a world leader in the traditional market image, in July 1997. The new Polaroid CEO Gary DiCamillo Director must decide how much emphasis to place on digital images compared to conventional technology, how to restructure the organization to take advantage of this new technology, and whether to support the proposal to develop a new digital camera for the mass market. "Hide
by Richard S. Rosenbloom, Ellen Pruyne Source: Harvard Business School 30 pages. Publication Date: October 16, 1997. Prod. #: 798013-PDF-ENG
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