Poland Spring small domestic mineral water bottling trying to compete in the fast-growing market against Perrier, the dominant brand, and 20 other external and internal waters. Management must decide how to position and promote their products with limited resources. A great occasion to make decisions in the consumer marketing strategy. "Hide
by Benson P. Shapiro, Jeffrey J. Sherman Source: Harvard Business School 27 pages. Publication Date: February 1, 1980. Prod. #: 580108-PDF-ENG
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