Pokemon U.S. Launch Infomercial Video Harvard Case Solution & Analysis

The 14-minute "teaser" introduces the concept of Pokemon American children before the official launch of the product. Illustrates one of the key marketing tactics used by the U.S. in terms of running, and also serves as a training device for developing familiarity of students with Pokemon product concept. Represents the primary Pokemon characters and explains the basic concept of attachment, which controls Pokemon card game, video, and television shows ("Gotta Catch 'Em All"). Also provides information on the date, time and stations which Pokemon TV show will air. This promotional video was sent to 1.2 million households listed in the game database Boy Nintendo owner or list of retailers at the end of August 1998, a week before the premiere of the series Pokemon. Three weeks later, Pokemon Blue and Red game Game Boy, each at a price of $ 29, arrived on store shelves. "Hide
by Susan Fournier Source: Video Supplement Publication Date: January 1, 2004. Prod. #: 504808-VIN-ENG

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