Pokemon: Gotta Catch 'Em All, Spanish Version Case Solution
Colour cases should be printed in colour to optimize their effectiveness. Imagined in Japan in 1996, Pokemon brought the interest of Nintendo of America, which, in February 1998, bought all intellectual rights to everything bearing the Pokemon name or logo outside Asia and it immediately became that country's favorite plaything happening.
Established in September 1998, Pokemon immediately took America by storm, single handedly resuscitating Nintendo's lagging video game sales and bringing in prominence as one of the top three licensing success stories by year end 1999 (on global sales of $7 billion and U.S. deal of $1.2 billion). How did management at Nintendo and licensing associate 4Kids Entertainment realize this and, maybe more to the point, can they support (and possibly grow) Pokemon's success with time? Was Pokemon's success just a fluke, an unpredictable function of just good fortune, or is planning and sound brand strategy the cause? Includes color displays.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: November 02, 2000 PRODUCT #: 506S23-PDF-SPA
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