Pokemon, a colloquial name given to a collection of 150 fantastic, animal style with organic beings the authority and ability to develop, are the stars of the video games, card games, cartoons and TV. Designed in Japan in 1996, Pokemon has quickly become a favorite toy phenomenon that country, and attracted the attention of Nintendo of America, which, in February 1998, acquired all intellectual property rights in all bearing the name of the Pokemon outside of Asia. Launched in September 1998, Pokémon quickly took the United States by storm, alone resuscitation from Nintendo lagging sales of video games and earn a reputation as one of the top three licensing success story by the end of the year in 1999 (worldwide sales of $ 7 billion and U.S. sales $ 1.2 billion). As management at Nintendo and 4Kids Entertainment licensing partner to achieve this goal, and, more importantly, they can maintain (and possibly growing) success of Pokemon over time? There are just a craze Pokemon to be "milked", or it can be used as a sustainable franchise brand? Pokemon was a success just a fluke, unpredictable function simply luck, or thought-brand strategy and planning is the reason? Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Susan Fournier Source: Harvard Business School 31 pages. Publication Date: November 2, 2000. Prod. #: 501017-PDF-ENG
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