In 2003, PNC Financial concentrated its corporate citizenship and philanthropic resources on a ten-year, $100 million investment in early childhood education named PNC Grow Up Great. The case tracks some of the key challenges and successes of the program during its first 5 years of operation, and the origination of Grow Up Great, how it was developed and implemented within PNC.
Crucial components of the case are the procedure by which PNC decided to focus on Grow Up Amazing as its signature program, and the software was designed to provide wide-ranging volunteering opportunities for workers. The case also investigates how PNC leaders has participated in extensive advocacy on the issue of early childhood education. The branding and marketing issues connected with Grow Up Great in the organizational structure of PNC are also emphasized in the case and it fits.
PNC Financial Grow Up Great (A) Case study Solution
PUBLICATION DATE: March 19, 2009 PRODUCT #: 409108-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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