Pluria Marshall Jr. and the Wave Community Newspapers Case Solution

This case investigates the challenge of sustaining and creating entrepreneurship in the paper business that is very competitive. The case also opens stations to discuss techniques for handling prices in urban surroundings.

The Los Angeles Times had determined to pass on the deal, which worries Marshall. He'd believed that the strategy of the Times was to combine the Tide with the Times's own weekly neighborhood newspaper to serve the segregated and diverse neighborhoods of greater Los Angeles. The cause problem focuses on whether Marshall Media is effective at competing against the resources of the much bigger Los Angeles Times to gain the market share of L.A.'s Latino and African American communities.

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

PUBLICATION DATE: August 14, 2001 PRODUCT #: UV1984-HCB-ENG