This B2B event role-playing game and six supplements play a role describes the seven month sales manager process and the process of customers' purchases, which led to a lost order. This is an excellent opportunity to study organizational behavior buying, discipline sales and sales management of resources (time) as an asset. This may be included in an introductory course on marketing MBA or undergraduate level. It is equally effective for executive development. It also fits in B2B marketing tool for the study of organizational behavior purchase, or in an introductory course in the control module sales. "Hide
by Michael Taylor Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: June 22, 2012. Prod. #: W12087-PDF-ENG
Related Case Solutions & Analyses:
NewGrade Energy Inc.
MacEwan Goes Global: Internationalization at a Canadian School of Business
RSSWorks Inc. – An Early Stage Investment
Viadrome
Dairy Farm International Holdings Limited: Analysing an Annual Report
City Water Tanzania (C): Striking a Deal
Michelin in the Land of the Maharajahs (B): Note on the Tire Industry in India
Asian Paints Ltd. International Business Division
Takahiko Naraki The Three Million Yen Entrepreneur
Vancity Credit Union–Strategy in Financial Services
