The youthful CEO of a venture-backed startup needs to figure out his go to market strategy along with the correct profile for his first essential sales hires.
Should he develop ventures with channels that will provide influence or assemble a direct sales force out? And should the sales team be headed by an experienced senior sales executive or a scrappy, mid-level sales manager?
PUBLICATION DATE: December 17, 2012 PRODUCT #: 813125-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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