Taiwanese manufacturer of plastic exports one of its products, bath cap, exclusively for Japanese distributors. The president of the company was approached to form a partnership in a new production in China with its second largest customer, a Japanese distributor, which also produces tubs with lids. President should evaluate the options of: reject the offer and expand their in Taiwan, to form a partnership and produce bath and refers exclusively to a different company in China, or refuse the offer and invest in a factory in China. The President believes long-term strategy, the political future of Taiwanese companies in China, the state of its intellectual property to a partnership agreement, and the potential loss of its second-largest customer. It must also address plans for other products of the company and decide whether the company should be more actively pursuing sales strategy to expand its market share. "Hide
by Terry H. Deutscher, Ying-Ru Chen Source: Richard Ivey School of Business Foundation 19 pages. Publication Date: July 4, 2002. Prod. # 902A16-PDF-ENG
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