PlanetTran is environmentally friendly car service that uses a fleet of hybrid vehicles in the livery of services to corporations and individuals. Founder, Seth Riney, evaluates outside funding options for expansion of the company, and met with several local venture capital (VC) firms, Riney must decide if he will have to undergo dilution to take significant investments necessary to add growth potential as He and venture capitalists provided. "Hide
by Lauren H. Cohen, Christopher Malloy Source: Harvard Business School 7 pages. Publication Date: 01 Oct 2008. Prod. #: 209029-PDF-ENG
