PlanetFeedback: The Voice of One…The Power of Many (A) Harvard Case Solution & Analysis

PlanetFeedback management offers to merge with Intelliseek. Their goal is to create a comprehensive B2B and C2B business focused on the collection and analysis to business customers in consumer feedback data via the Internet, the board of directors of Planet Feedback insists that control the choice between two basic strategies of business: corporate customer service and support market analysis and the generation and analysis of information. "Hide
by James L. Heskett Source: Harvard Business School 24 pages. Publication Date: February 22, 2001. Prod. #: Nine hundred and one thousand and fifty-one-PDF-ENG

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