Planet Starbucks (B) Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

The case examines international efforts to expand global coffee retailer, Starbucks. Starbucks has been common in some regions of the world, many of which are historic links with coffee heritage, such as Western Europe. He also called on traditional tea party countries such as Japan and China. In implementing its globalization strategy, the company is based on the set of rational principles that require astute partner selection, property management and brand management. While companies have been witnessing a critical success in most of its major markets abroad, he seemed to face serious challenges in each region. For example, in Japan, revenue decreased as well as profitability. New copycat competitors emerged and many began to question the legitimacy of the strategy Starbucks' market saturation. In developing countries, such as Mexico, China and India, the company saw great potential, but this rosy picture was somewhat overshadowed by the ability of consumers to pay about $ 3 for a cup of coffee, when local versions retail for $ 0.50. Case with several issues related to the future of Starbucks in the world: whether it should change its new store growth strategy, whether it should reconsider its uniform pricing policy in emerging markets, where access is of paramount importance, and where the next main focus should be. "Hide
by Michael Moffett, Kannan Ramaswamy Source: Thunderbird School of Global Management 15 pages. Publication Date: April 28, 2003. Prod. #: TB0153-PDF-ENG