In the winter of 2001-2002, Vice President of Marketing and Business Development, Rob Siegel, his marketing team, vice president of sales and drilled the first two target markets, the company appointed in August 2001: built-in and security cameras. High-level analysis of Siegel during his first month helped those decisions. Explores how the company has progressed in the markets it identified. "Hide
by Robert A. Burgelman, Cara McVie Source: Stanford Graduate School of Business 30 pages. Publication Date: October 11, 2003. Prod. #: SM118C-PDF-ENG
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