Pixar versus dreamworks: Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Pixar versus dreamworks: Case Study Help

DreamWorks:

Strength:

DreamWorks demonstrated high revenue growth based on the highly profitable production Shrek 2.
The revenue generation is diversified with respect to change in the industry and consumer demands.
The production budget of DreamWorks is relatively low providing it a competitive advantage over Pixar.
DreamWorks Production had been nominated for Oscar production 14 times and received three Oscar awards.
The growth strategy of DreamWorks was mainly based on partnerships with the focus to bring improvement in the production processes.
DreamWorks was the first Studio releasing three CGI animated movies in a period of one year.

Weakness:

The brand awareness of DreamWorks s weak as compared to other players in the market such as Pixar.
In comparison to Pixar, the Oscar nomination for the production was fewer.
Despite the high trending movies such as Shrek 2, the Animation received average or lower-average reviews.

Strategic Approach for risk mitigation:

Considering the strategic approach of both Pixar and DreamWorks, the increased revenue growth of DreamWorks is mainly associated with the higher volume whereas the quality of Pixar work tends to serve as a key factor in the generation of high customer reviews, Oscar nominations, and awards. The revenue stream of DreamWorks is considered to be more diverse as compared to Pixar. This is mainly due to rollercoaster rides, musicals, and 40 films. Similarly, the diversification of the revenue streams and mitigation of possible risks is through the attractions merchandise sale and non-film products which are primarily based on the popular and leading characters of the movies, such as:Shrek, Toy Story Characters, etc.

Recommendation:

Based on the analysis of both the Studios, the decision over the partnership is to recommend Tulsi to partner with DreamWorks in order to experience significant growth of the organization through increased recognition and production within a low-production budget as compared to Pixar. For the leading studios of the United States, Tulsi is considered to be the best investment option for extensive growth at the global level. This is mainly due to the increased cost of 3D and CGI production of films. The partnership of American studios with Tulsi would benefit Tulsi by all means i.e. leading to increased recognition of the brand and high capital investment.

Considering the concern over the controlling interest, it can be clearly stated that the controlling interest will be held by DreamWorks in Tulsi. Therefore, the organization is required to make sure the safety of the staff members at Tulsi from the possible changes to be made by DreamWorks.

Conclusion:

The concern of Tulsi Studios limited either to pursue the partnership opportunity with Pixar or DreamWorks was analyzed based on the strength and weaknesses under the changing dynamics of the industry. Based on the growth pattern of the organizations, The production budget of DreamWorks is relatively low providing it a competitive advantage over Pixar. Similarly, the revenue stream of DreamWorks is considered to be more diverse as compared to Pixar. This is mainly due to rollercoaster rides, musicals, and 40 films.Thus, Tulsi is recommended to partner with DreamWorks in order to experience significant growth of the organization..................................

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