PINTURA CORPORATION: THE LENA LAUNCH DECISION Case Solution
A maker of paints and item finishings is thinking about presenting a brand-new high-performance, environmentally-friendly wood covering called Lena. To wage the next stage of advancement, Pintura's VP of brand-new item advancement need to provide a convincing review of the item's feasibility-along with a suggested advertising and marketing program. The VP should think about the connection of the proposed item to the remainder of the Industrial Finishes Group's line of product, along with how it would add to business and divisional goals. The Pintura case may possibly be utilized in a range of classes, consisting of an initial advertising and marketing course, a capstone course, or a business-to-business (B2B) marketing course. The main focus gones on product-policy choices. The absolute most likely usage for the case remains in a module on product-line preparation. It likewise can possibly be utilized as a case on marketing preparation.
This is just an excerpt. This case is about Business
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