Pink Tax: Gender and Other Price Discrimination Factors Case Solution
Kelly thinks about having different product packaging for ladies and guys and cost the company's item greater for females. Trainees are inquired to check out systems for rate discrimination and also gender-based rates.
As Kelly carries out research study to establish a rates technique, she finds instances of cost discrimination for items offered to ladies. Females's items were priced greater than males's 42% of the opportunity.
PUBLICATION DATE: July 25, 2016
This is just an excerpt. This case is about SALES & MARKETING
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