IMD-3-1663 © 2006
Marchand, Donald A.; Nie, Winter; Tsai, George
Given that it was established in 1988; Ping An Insurance has actually grown to end up being China's 2nd biggest life insurance underwriter and third biggest building and casualty insurance company. The business's aspiration is to construct on its regional market success to end up being a prominent local and international integrated financial companies within the next 10 years.
The case concentrates on technique execution and shows how Ping A has actually established and will remain to establish its company and info abilities to fulfill existing and future client requirements. It analyzes the culture of the business and exactly what it can and need to do to drive its quick development through extreme client focus and market-based item development.
Subjects: China; Insurance; Life insurance underwriter; Property and casualty insurer; Integrated financial services; Strategy execution; Information capabilities; Corporate culture; Growth opportunities; Customer focus; Competitors
Settings: China; Insurance; Financial services; 2004 Earnings > RMB 63 billion (US$7.7 billion); 40;000 employees; 1988 - 2005
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